Problem: Betty Crocker is culturally relevant; however, the brand doesn't have a clever and prominent social media presence. 
Solution: Make a social media personality and print campaign that reflects the brand truth and humor. Betty Crocker's Twitter would search hashtags concerning sadness, break ups, loneliness, etc. and reply to those tweets with a supportive message pertaining to the products. 
Role: Copywriter and art direction. 
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